In the brave new world of blogging, social networking, job boards and collaboration, what role does the employing organisation have in coordinating marketing and resourcing with a view to managing reputation?

Phill Lane explains how emotional engagement and a developed employer reputation can help ensure candidates choose the right job, not just the first job, in a declining market.

Dean Shoesmith explains how candidate communication is key during lengthy and rigorous public sector recruitment processes.

Matt Alder describes how technological developments, including virtual inductions, can improve the experience and the relationship.

Dean Shoesmith, Joint Executive Head of Human Resources for the London Boroughs of Sutton and Merton, talks about the risks involved in getting too many applications over the coming months, Carolyn Gray, Guardian Media Group, urges employers to focus on their reputation and Matt Alder tracks job seeking in real time on Facebook.

Well over a hundred people turned up at The Guardian's Kings Cross offices on January 22nd to hear Barkers, Head of Digital Matt Alder and Guardian Jobs' Sales Director Helen Bird launch a comprehensive new study into the attitudes and experiences of job seekers, and how the more successful are different to the rest.

The research looks at every stage of the job seekers journey, it is then divided into two distinct groups: those who got a new job with relative ease (ACES) and those who had more difficulty (Chasers). One surprising finding was that, even after starting a new job, a proportion of Aces maintain their job search routines, just in case things don't work out.

The research provides many useful insights into how high quality, well thought out communications and media work can pay dividends on many different fronts. In short, organisations providing clear, honest, thorough information, multi-platform communications and feedback, and effective induction are likely to end up with more Aces.

Check out the photos below to see what happened on the day.