In the brave new world of blogging, social networking, job boards and collaboration, what role does the employing organisation have in coordinating marketing and resourcing with a view to managing reputation?

Phill Lane explains how emotional engagement and a developed employer reputation can help ensure candidates choose the right job, not just the first job, in a declining market.

Dean Shoesmith explains how candidate communication is key during lengthy and rigorous public sector recruitment processes.

Matt Alder describes how technological developments, including virtual inductions, can improve the experience and the relationship.

Dean Shoesmith, Joint Executive Head of Human Resources for the London Boroughs of Sutton and Merton, talks about the risks involved in getting too many applications over the coming months, Carolyn Gray, Guardian Media Group, urges employers to focus on their reputation and Matt Alder tracks job seeking in real time on Facebook.